Many small business owners wonder why they should care about technical SEO if they focus on social media for online advertising.
Here we’ll discuss three key topics:
- What is Technical SEO?
- Why is It Important for Small Businesses?
- Technical SEO Tips for Small Businesses
What is Technical SEO?
Technical SEO is the process of optimizing your website’s technical infrastructure to make it easier for search engines to crawl, index, and understand your content. This includes things like:
- Site speed: How quickly your website loads
- Mobile-friendliness: How well your website looks and functions on mobile devices
- Site architecture: How your website’s pages are organized and linked together
- Crawlability: How easy it is for search engine crawlers to access all of your pages
- Indexability: How easy it is for search engines to understand and index your content
Why is It Important for Small Businesses?
Technical SEO is important for all businesses, but it is especially important for small businesses. This is because small businesses often have limited resources and cannot compete with larger businesses on content marketing or paid advertising. These efforts can help small businesses level the playing field and improve their visibility in search engine results pages (SERPs).
Here are some of the benefits of these tasks for small businesses:
- Improved search engine visibility: Technical SEO can help your website rank higher in SERPs for relevant keywords. This means that more potential customers will be able to find your website when they search online.
- Enhanced user experience: These things can help improve the user experience of your website by making it faster, easier to navigate, and more mobile-friendly. This can lead to more visitors staying on your website longer and coming back in the future.
- Increased conversions: A better user experience can also lead to increased conversions, such as sales, leads, and sign-ups.
- Competitive advantage: By optimizing your website for these best practices, you can gain a competitive advantage over other small businesses that are not doing the same.
Tips to Implement This for Small Businesses
Here are a few tips for small businesses:
- Make sure your website is fast and mobile-friendly. These are two of the most important factors, so it is important to make sure your website is optimized for both speed and mobile devices.
- Use a well-organized site architecture. Your site architecture should be easy for search engines to crawl and understand. This means using clear and concise page titles and headings, and linking to related pages throughout your website.
- Improve your website’s crawlability and indexability. You can use tools like Google Search Console to identify and fix any crawling or indexing issues on your website.
- Use structured data. Structured data is a way to provide search engines with additional information about your content. This can help your content appear in richer search results, such as featured snippets and knowledge graphs.
If you are not sure where to start with all these tasks, there are a number of resources available online and from SEO professionals. You can also hire an SEO agency to help you optimize your website.
Conclusion
Technical SEO is an important part of any SEO strategy, but it is especially important for small businesses with limited resources. By optimizing your website in these ways, you can improve your search engine visibility, enhance the user experience, and increase conversions.