One of the best ways to come up with a successful SEO strategy for your own website is to analyze your competition’s website SEO.
With the proper tools, you can see what works for them, and what doesn’t – and these things can really help you come up with a solid plan for your website to perform for you!
When it comes time to create a website for your business or your story or idea, you will have to take into consideration things like keywords, having a plan for internal and external links, ways to optimize images, and making sure that you share content that is helpful and useful for your viewers. When you’ve done this properly, the almighty Google and similar search engines may reward you by placing your website’s URLs above others in search results for certain topics.
Questions to analyze your competition’s website SEO, and to define your own:
- Are my main online competitors who I think they are?
- What keywords and phrases are the best to go after?
- Which topics make the most sense for me to cover and share content about?
- Are there linking opportunities within these topics?
Use The Right Tools For The Job
There are many tools available to identify your competiton’s top-performing keywords and content, from Moz to Semrush to Google’s tools, and beyond. In many cases, automated tools like these will pay for themselves in time saved versus your investment in hours to monitor and sift through all the data yourself.
You are the best person suited for the job of making your business succeed – and that often means knowing when to delegate certain tasks to other people that are more focused on individual details. You might be the “best plumber in the greater Milwaukee area”, but if that’s the case… then you may not be the best person to manage the website that performs the best for “plumber near me” when you live in West Allis, Wisconsin. Someone experienced in the current best practices of on-page SEO will be able to convince the Googles and Bings and the other search engines of the online world that your URL contains the most relevant and pertinent info to the people who are seaching for your services on the world wide web.
Steps to Analyze Your Competition’s SEO Performance
If you do want to dive in and work directly on your own website’s SEO, here are some steps you can take to get started:
Confirm which websites really are your online competition by doing some keyword research. Use a tool like Google to search for terms that you think someone would use to search for a business like yours online. Add longer terms and things like “near me” to your search, and you may find that the results are different from what you expected – your web competitors and your real-life competition may not be the same!